The Armani Lifestyle: Beyond Fashion and Into Luxury Living

Author Lia Andrienko
Category Columnists, Culture, Lifestyle
Date October 16 2023
Reading Time 5 min.

The Armani Lifestyle: Beyond Fashion and Into Luxury Living

Giorgio Armani turned 89 in July 2023, and the renowned Armani brand, which he founded after the age of 40, is still going strong. The designer recently made a public appearance in Milan after his fashion show

“Mens sana in corpore sano,” and for this reason, Giorgio takes care of his physique. “Food should be healthy, and the diet should be balanced. I eat sparingly but quality food,” says Giorgio.

“Forget about pizza and fatty sauces if you want to stay in good physical shape. I have my daily routine. I always wake up early, around seven in the morning, and work out with my personal trainer for an hour.

For breakfast, I have yogurt, oatmeal, prunes, and walnuts. The dishes are simple and light. Some of my favorite meals throughout the day include spaghetti with tomato sauce, Milanese risotto, and Caprese salad. I don’t drink wine.”

All his muscles are in tone, which is the result of the lifestyle he has adhered to for a long time, and it has become a rule for his brand’s team.

Armani is extremely demanding, and the physical shape of his staff is very important to him. The diet for young creatives includes rice, stewed vegetables, and grilled chicken. It may be boring, but it’s effective. To cope with the stress of rehearsals before the shows, the team is provided with dark chocolate.

Giorgio turned “Armani suits” into a household name thanks to the world of cinema, creating clothing for characters on the big screen.

In 1980, he dressed the character Julian Kay in the movie “American Gigolo,” which made both Richard Gere and Giorgio Armani famous. The wardrobe for the main character went through two iterations. Initially, the role was offered to John Travolta, who was incredibly popular after “Saturday Night Fever” and “Grease.” Travolta’s agent introduced the film’s director, Paul Schrader, and costume designer, Bernadine Mann, to the relatively unknown Italian designer Giorgio Armani. Costumes were designed for Travolta, but he didn’t believe in the film’s success and left the project. That’s when Richard Gere was cast as the lead.

Richard Gere’s impeccably dressed portrayal of the main character brought Armani global fame. Armani’s unlined suits became a fashion sensation, and his minimalist men’s underwear, including the shorts Julian casually wore at home and micro-shorts he lounged in by the pool, straddled the line between the 1970s appearing rather daring for their time.

Director Paul Schrader considered it crucial to showcase the perfect wardrobe for his character, Julian Kay. “For me, the character and his clothing were one and the same,” said Paul Schrader. “This guy does coke to get dressed, you know?” Clothing played a significant role throughout the film, from the first scene in the tailor’s shop to the final one in the interrogation room. The clothing served as a visual marker for the changes in the character’s life, from unwavering confidence in his exquisite suit and impeccably polished shoes to his confusion and vulnerability in a dirty, wrinkled shirt.

The film provides close-up shots of the clothing, allowing viewers to examine the fabric’s texture and the Armani logo. Interestingly, in a two-minute scene, the filmmakers managed to showcase 4 jackets, 15 ties, 30 shirts, and one perfectly fitting pair of the main character’s trousers.

Giorgio Armani established a close and graceful friendship with Hollywood. No other fashion house has received as much screen time and audience coverage as Armani. Armani dressed actors in films such as “The Matrix,” “Pulp Fiction,” “Ocean’s Eleven,” “The Intouchables,” “Goodfellas,” and “The Dark Knight.” Armani also crafted the image for Leonardo DiCaprio in the film “The Wolf of Wall Street,” creating blue and gray suits for the screen character Jordan Belfort. DiCaprio received his Oscar while dressed in Armani as well.

The red carpets of the Oscars have rarely been without the Armani brand. He dressed his first star in 1978, and it was Diane Keaton, who that evening became the “Best Actress” for her role in “Annie Hall.” Since the early 1990s, virtually all female Oscar winners have worn Armani.

Every year, the press calculates Giorgio Armani’s wealth, and it’s affirmed that he’s a billionaire. In the short scale numerical system, a billion corresponds to the number represented as one followed by nine zeros (1,000,000,000 = 10^9, a thousand million). In the long scale numerical system, it’s represented as one followed by twelve zeros (1,000,000,000,000 = 10^12, a million million). As of today, he is the richest among designers, surpassing both Ralph Lauren and Miuccia Prada.

Giorgio Armani has a deep love for football. In 2003, he designed outfits for the official appearances of the players of the Chelsea football club, which included two suits, coats, raincoats, cardigans, and for David Beckham, who was the captain at the time, he designed the Beckham Jacket, a shirt, a tie, cufflinks, underwear, sunglasses, and a travel bag.

Armani has a strong presence in various sports and luxury ventures:

The Italian national football team wore Armani attire during the 1994 FIFA World Cup.

Armani designed outfits for the “Newcastle United” football club.

The Italian Olympic team has been sporting Armani since 2012.

Giorgio Armani – Vogue Fashion’s Night Out Sept.

Giorgio Armani serves as the president of the basketball team “Olimpia Milan.”

In 2000, Giorgio Armani opened a restaurant in Milan called “Armani Nobu,” and he personally designed its interior.

In 2008, the Armani group of companies, owned by Giorgio, sold 144 apartments in the Burj Dubai skyscraper in Dubai. Each apartment ranged from 100 to 200 square meters, with prices ranging from $2.5 million to $5.5 million per residence.

In the same skyscraper, Armani owns the Armani Hotel Dubai.

In Milan, Giorgio Armani has two hotels. In 2004, it was officially announced that 10 more Armani hotels were planned to open worldwide within 7 years, including locations in London, New York, Tokyo, and Paris. However, the global economic crisis and the COVID-19 pandemic impacted these plans.

GiorgioArmani. Wikimedia

As Giorgio Armani approached his 70th birthday, he indulged in luxury purchases, including yachts and properties:

He bought his first mega-yacht, the Mariu, on the eve of his 70th birthday. After a brief period of ownership, he sold it and ordered another yacht, the Main, which was 15 meters longer. Inside the yacht’s salon, subdued lighting prevails, creating a relaxing ambiance, according to the designer.

During the winter, the designer enjoys spending time in his home in St. Moritz.

In Antigua, Giorgio Armani owns a complex consisting of several villas and pavilions interconnected into a complex structure. Armani prefers not to stay alone at home; there is always a friend nearby. In the center of the living room, the group spends time together, dispersing to their respective bungalows at night. The villas are located on a hillside, with a private beach.

Giorgio Armani purchased his mansion in Forte dei Marmi in 1980. He winters in Antigua and prefers to spend the offseason in Tuscany.

The 19th-century mansion in Saint-Tropez was acquired by Armani so he could live near his sister. The villa is adorned with many antiques, as he enjoys browsing the flea markets in Saint-Tropez.

He purchased a villa on the island of Pantelleria, south of Sicily, in the late 1970s. It became his first summer residence, where he can often be seen in June and July. The house is surrounded by a palm forest, and the design project was created by architect Gabriela Giuntoli.

Giorgio Armani has had a home in Milan since 1982. Located in close proximity to the Armani boutique and the Armani Theater, which serves as a presentation venue, the house also houses the brand’s offices. The interior concept of the house was developed by Don Pater Marino. Giorgio primarily resides in this house, and its interior is filled with numerous family photographs and cherished mementos close to the owner’s heart.

Additionally, Giorgio Armani acquired elite real estate in Manhattan. His penthouse is situated on the 16th floor of the 91 Central Park West skyscraper and spans 280 square meters. Previously owned by John Legere, the CEO of T-Mobile, the apartment features two levels, four bedrooms each with individual bathrooms, and an open terrace that runs the entire length of the penthouse, offering views of Central Park, the “green heart” of New York City. Giorgio Armani purchased this property for $17.5 million.

Giorgio Armani’s greatest achievement extends beyond creating a brand; he has crafted a lifestyle. People wear Armani clothing, use Armani fragrances, live in apartments designed by Armani, stay in Armani hotels, decorate their homes with Armani interior design, dine at the 20 Armani restaurants located on four continents worldwide, and more. Armani has become a symbol of a distinctive way of life for many.