About London Cult.

Our Mission

London Cult. is an independent cultural magazine launched in London that takes up the cultural and intellectual life of London and its dialogue with Europe and the world.

We write about culture, not as spectacle, but as experience. That means art and ideas, as well as places and people and conversations that influence how London thinks, creates, and evolves.

London Cult. is a bi-lingual publication, English and Russian, that appeals to an international audience, comprising professionals, artists, entrepreneurs, and culture-loving individuals, who regard themselves not as guests, but participants in London life.

What We Do

London Cult. examines culture in what is ultimately its most important, relevant, and overarching definition.

We publish:

Cultural Journalism: Art, Exhibitions, Theater, Literature, Music, and Fashion
In-depth interviews of artists, thinkers, founders, and cultural icons
Essays on identity, heritage and life today
Applying cultural knowledge in everyday life: education, health care, property, travel, and lifestyle
News and current affairs of key cultural, social, and intellectual developments in the UK and the rest of the world

In addition to the online version of the magazine, London Cult currently brings out several printed editions a year, as well as hosting a busy offline as well as online events programme.

Our editorial philosophy balances cultural insight with relevance, context, and trust.

Our Audience & Community

London Cult. magazine addresses an educated international readership that is enthusiastically involved with matters of culture.

Our readers include:

Cultural aficionados & art professionals
Entrepreneurs, executives, and independent professionals
Property & lifestyle decision-makers
Relocatees, Digital Nomads and Global Citizens in and around London

We have a reputation for being one of the most active and credible platforms for Russian-speaking audiences within the UK and have also been expanding our readership base in English-speaking audiences.

London Cult is more than just a magazine; it is a community—and one founded upon trust, relationships, and shared values.

To advertise and collaborate with us, see our Advertising and Partnerships page.

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The Team

Rina Ilina

Publisher

Rina Ilina is the founder and publisher of London Cult. She manages the overall strategy of the magazine and its development as a London Cult. community, as opposed to a standard magazine. Her passion is centred on making meaningful links between people, cultures, and ideas, as well as establishing a platform for dialogue, collaboration, and cultural exchange.

Elena Webb

PR, Marketing & Development Director

Elena Webb heads PR, marketing, and business development at London Cult. She partners with our brand partners and institutions in order to come up with collaborative initiatives that fit the values of the magazine. Her work is a balance of editorial and commercial approaches, aiming at relevant and meaningful collaborations.

Paulo Fino

Editor

Paulo Fino is the editor of London Cult. In his role, he is involved in the overall content, flavour, and approach the magazine adopts. He also fully develops and manages our website. Working in the space of culture, journalism, and storytelling, Paulo edits voices and stories where intellectual curiosity is married to accessibility in a way that helps London Cult. be heard clearly and distinctly.