In The setup of the London Book Fair (LBF) in 2024 differed little from the previous years. Upon entering, you, as always, followed a natural straight route between the stands of two monsters, Scylla and Charybdis of the book industry – Penguin Random House and HarperCollins. Together with three other monopolists, Simon & Schuster, Hachette and Macmillan, they hold in their hands the path to literary fame and large royalties. But this year they were neighbored by a huge stand of their new competitor – INGRAM Content Group, an American company that distributes books for publishers.