Discover designers of the Silk Road

Discover designers of the Silk Road

Lifestyle, Town

3 min.

On September 16th, the Silk Road Fashion London show took place as part of London Fashion Week. Here, we recap the catwalks and the history of the event

Discover designers of the Silk Road | London Cult.
Silk Road Fashion, London Team by @peterhoganmedia
With Alma Farmer – CEO @alma_farmer_silkroad
Tetiana Sereda – Creative Manager @sereda1005_
Monika Mazurek – Model Manager/Choreographer @mazurekmonika
Graham Dullaghan – House Photographer @grahamd_photography2020
L-Jay Gordon – House Videographer @l.jay_gordon

Silk Road Fashion London, with the “Destiny” show, was held at Chelsea Old Town Hall, a Victorian building which was constructed in 1887. In the 20th century, King’s Road became a symbol of London’s fashion scene, and today it hosts numerous boutiques and cultural venues, including the Saatchi Gallery, which frequently holds exhibitions related to the industry.

 For many years, the event has been a platform for both emerging and established designers, particularly those whose work is inspired by the heritage of the Silk Road countries. Its long-standing CEO is Dr. Alma Farmer, winner of the 2021 “Best International Fashion Producer” award from Who’s Who on the Red Silk Carpet (Chicago, USA).

The Autumn 2024 event was divided into two acts. The first focused on sustainable fashion, showcasing collections based on principles of eco-friendliness and ethical production. Creators demonstrated how innovative technologies and sustainable use of resources can result in fashionable and ethically produced clothing. The second act featured designers from Silk Road countries, whose shows reflected the rich cultural heritage of regions along this ancient trade route.

Khurshed Sattorov

 

Discover designers of the Silk Road | London Cult.
Designer @sattorovkhurshed
Photo @grahamd_photography2020
Model: @stephaniebyourself
MUA: @luvschzx
Hair: @thelookbychelsea

Khurshed Sattorov’s collection “ABRESHIM“ skillfully combined tradition with modernity. The silhouette and various patterns referenced national costumes, as did the warm colour palette, especially the refined saffron hue. The range included silk dresses, corsets, and cropped jackets, complemented by traditional headwear and crescent-shaped handbags.

 Khurshed expertly played with colour and patterns, boldly mixing designs to create harmonious and expressive ensembles.

 



Zalkar

 

Discover designers of the Silk Road | London Cult.
8. @zalkaraskarali_official
Photo: @grahamd_photography2020
Model: @ricvrdoalverez_
MUA: @milithakkarmua

Zalkar Askaraliev reimagined the traditional Kyrgyz “chapan“, maintaining the iconic shoulder cut, while transforming the lower part into complex, constructivist, and architectural forms, giving his designs a futuristic and sculptural quality. Both men’s and women’s outfits were demonstrated on the runway, including trousers, shorts, asymmetric skirts and shirts, coats, raincoats, and vests.

The monochromatic palette was enhanced with subtle colour accents, while minimalist wire accessories, reminiscent of traditional Kyrgyz tambour embroidery, reinforced the minimalist aesthetic. Zalkar masterfully blended geometric forms with constructivist elements, creating dynamic and detailed looks that place traditional motifs within the context of modern avant-garde fashion.

 



Umed Kuchkaliev

 

Discover designers of the Silk Road | London Cult.
6. Designer @umedkuchkalievcouture
Photo @chrisdeoliveira22
Model: @sereda1005_
MUA, Hair: @@iamgerrelle, @alina_dragos_official

The immediate standout detail of Umed Kuchkaliev’s presentation was the richness of gold embroidery on complicated textiles like velvet. This technique demands significant time and expertise, making the garments not only aesthetically striking but also valuable for their craftsmanship.

The centerpiece of the show was the robes worn over dresses and suits, all embellished with intricate decorations. A striking moment was a voluminous turquoise outfit with pleats and ruffles, paired with a robe adorned with lavish motifs and ornate embroidery. Despite the rich adornments, the collection was adapted for everyday wear.

 



Vishisku Atelier

 

Discover designers of the Silk Road | London Cult.
Designer: @vishisku Photo: @grahamd_photography2020 Model: @marcoliverstockin MUA: @ashleyghkirkmakeup Hair: @elegancehairstyles

Vishisku Atelier from Romania presented futuristic streetwear with contrasting graphic prints. Geometric patterns set the tone and dynamism of the series. The brand offered both women’s and men’s looks with a punk aesthetic, featuring harnesses, belts, and a mix of leather and satin.

 


Schirin Style

 

Discover designers of the Silk Road | London Cult.
3. Designer @schirin.style
Photo @grahamd_photography2020
Model: @jovanedrips
MUA : @milithakkarmua

Swiss designer Schirin Style focused on prints in beige, blue, and orange hues, creating sporty garments. The brand prioritized sustainable practices and recycled materials in production.

 



Stayose

 

Discover designers of the Silk Road | London Cult.
1. Designer @stayose
Photo @chrisdeoliveira22
Model @mazurekmonika
MUAs @iamgerrelle, @alina_dragos_official
Hair: @alina_dragos_official

Ukrainian label STAYOSE, by Tatiana Sereda, showcased a vibrant punk collection. It included jackets and trench coats dramatically painted with black paint. The artist actively uses recycled materials and experiments with shapes and colours. The brand’s aim is to prove that fashion can be both accessible and eco-friendly.

 



Cuku

 

Discover designers of the Silk Road | London Cult.
Designer @Cuku.cicek
Photo: @creativelens99
Model @allaboutsylv
MUA @emz_makeup_artist
Hair: @elegancehairstyles

CUKU by Nili Cicek from Germany offered looks with jackets worn over delicate dresses. Shearling coats and accessories incorporated patchwork, drawing attention to textile recycling.

 



Lisa Joans

 

Discover designers of the Silk Road | London Cult.
Designer @lisa_joans_
Photo @grahamd_photography2020
Designer Lisa Joans
@lisa_joans_
Hair @gggw_27

Lisa Joans from Switzerland presented evening gowns, as well as trousers and skirts, designed to be paired with lace corset tops made from satin. All the outfits were created to highlight femininity and confidence.

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