Seoul: Where Fashion Lives Today
When we brought our When Earth Breathes collection to the Seoul Runway Show at Dongdaemun Design Plaza (DDP), I expected another international fashion week. However, it became clear within the…
The Emptiness in Which Form Is Born: Notes from Japan
This is my third journey to Japan. And for the third time, what impresses me most is not the temples, the flowering gardens or the neon-lit districts of Tokyo, but…
«Hot» Conversations About Climate and Materials
Last week in London will be remembered by many for its record-breaking heat. It seemed as though the entire city was searching for shade, while conversations about the weather ceased,…
Bound by a Single Thread: Irish Crochet Lace as a Model for the Future of Fashion
Last week, I spent several days surrounded by Irish lace. It sounds rather romantic. Yet the more I spoke to visitors about the history of this craft, the more I…
What Remains of Craftsmanship After Industrialisation?
Today, craft is often associated with small workshops, handmade products, and traditional skills. Yet only 250 years ago, craft was not a niche part of the economy — it was…
What Comes After Cotton?
For more than a century, cotton has remained the dominant natural fibre in the global textile industry. Today, however, the textile market is changing rapidly – not only because of…
From greenwashing to greenhushing, or why «eco» does not sell
Research by McKinsey, BCG and Nielsen shows a consistent pattern: around 60–70% of consumers say that sustainability matters to them when making choices. However, the share of those who are…
Honest Materials: how the «green» market is actually evolving
Over the past few years, «sustainability» has moved from a trend to a structural shift in the material market. What was once a question of preference — do I want…